Lead Research Agent
Give it a company and what they do — it returns a research brief: summary, likely pain points, an angle and two personalised openers.
01 · The opportunity
What it set out to solve
Good outreach starts with research, but researching every prospect by hand is the part that doesn't scale. So reps either skip it and send generic templates, or spend the morning reading websites instead of selling.
02 · The approach
How I thought about it
I built it as an agent that does the pre-call homework: infer the prospect's market, reason about where teams like them usually hurt, pick an angle that fits, and draft openers a human can send as-is. The demo uses heuristics; production swaps in a live LLM that actually reads the prospect.
03 · What I built
- Company + industry inputs with a one-click sample
- A visible research loop: scan → place in market → find pains → draft
- A one-line summary that places the prospect in their market
- Three likely pain points and a recommended outreach angle
- Two personalised opener lines, ready to copy
04 · The result
What changed
A working research agent that turns a company name into a ready-to-use brief in seconds — the front half of the outreach engine I build into clients' pipelines.
Research a lead.
Give it a company and what they do (or use the sample) and watch it research the prospect and return a brief — summary, likely pains, an angle and two personalised openers. All in your browser.
Lead research agent
Give it a prospect, get a brief
A research brief — summary, likely pain points, an outreach angle and two personalised openers — will appear here.
05 · Decisions & trade-offs
The questions I'd get asked about this, and my answers
How does it 'know' the pain points without a live LLM?
It infers an industry from your description and maps to pain points I've seen hold true for that kind of business. It's deterministic and explainable on purpose. In a client build a live LLM reads the prospect's site, LinkedIn and recent news and reasons from the specifics.
Why pair it with the outreach agent?
Because research and writing are two halves of one job. This agent decides what to say; the outreach agent turns that into an email and follow-ups. Together they're a pipeline: enrich a lead, brief it, draft it, send it.